We’ve been following the process of financing, shooting and finishing a feature length documentary www.monopolydocumentary.com on Monopoly, by fellow MCAI member Craig Bentley of the San Diego Chapter. In his most recent update the subject is the travail of marketing his film.

Media Communications Association-International (MCA-I), invites all media communications professionals to enter the highly acclaimed 42nd Annual MCA-I Media Festival to compete for the revered Golden, Silver and Bronze Reel Awards. Deadline is September 15th!

You may download pdf file  below

About the Author:

Marcelo Lewin is the visionary founder and CEO of NewMediaWebinars.com. New Media Webinars provides the best in new media education, including live webinars taught by industry professionals; e-services to help you implement your New Media strategy and podcast shows, through CNMS TV, to educate you, entertain you and inform you, all about New Media. Their webinars are taught by industry professionals and are geared towards new media consumers and new media creators. Other resources offered include blog articles, white papers, polls and e-books. Visit Them regularly.

Contact Marcelo Lewin at  This e-mail address is being protected from spambots. You need JavaScript enabled to view it This e-mail address is being protected from spambots.You need JavaScript enabled to view it.

I found a wide variety of items, products, systems, ideas, at NAB

So here is my top five list, in no particular order...

HUDZEE Hudzee makes a case for hard drives that look like tape cases- small betacam size, or just about. This is very cool for editors and anyone else who has been accumulating boxes full of hard drives, archival client projects, home videos, whatever!

 VOCAS  Vocas makes a support system for smaller cameras, much like other brands, Zacuto, etc. But I like this one a lot, because of the way they are made, and the way the camera and shoulder mount are positioned. The over the shoulder support is positioned so the camera is more centered in front of the shooter. Additionally, there is a weight system for counterbalance, so the weight of the rig can be balanced on the shoulder. The weights can be replaced by brick batteries if you choose. The system is infinitely adjustable so it can be fitted to each individual shooter. Use it for video cameras or digital still cameras.

FILECATALYST  FileCatalyst allows moving large files around the internet in a private, rapid system. Use webmail or their own ftp-style accelerated system.

SPEEDSTREAM  Speedstream is one of a class of devices that have emerged this year to broadcast directly, live from a camera in almost any area. I call these devices BATLINKS, but they probably have their own names. Speedstream utilizes the new 4G/Wimax networks that are being built out across the nation, and will roll out in OC early next year. Priced at around 15K right now, I expect prices to drop in the coming year.

DELVE  DelveNetworks is a mid-range Content Delivery Network that has pay-per-view functionality available. See http://www.yogatoday.com/ for a sample. I view this as emerging technology that we will all be interested in soon.

 The October 09 meeting was about different ways to shoot a multi-camera production

John Coleman on shooting large events with a full remote truck:
Twin Oaks Communications
http://www.twinoaks.tv 
Scroll down on left column—click on TV Programs
Scroll down to Monterey Historics –Click on read more
Click on video to play

Website for Laguna Seca—track map
http://www.mazdaraceway.com/
On Nav Bar—pulldown Fan Info and click on Track Map

 Website for Mira Mobile
http://www.miramobile.com/
Compare M2, M-3, and M-5

John Coleman on shooting with smaller trucks
Coast Media Teleproductions- truck for sale or rent…

John Coleman on Fly Paks—Bruce Gleason’s Thumbs Up VIdeo
www.thumbsupvideo.com
Click on right photo
On next page on left side menu click on PRODUCTION to see photos of equipment

Bill Ennis on multi camera production –all iso cams for post production
http://www.mediamagicvideo.com/
Click on About Us

Bills Client:  Ms Fitness
http://www.msfitness.com/
Scroll down to menu on left and click on video clip of the week… access to 4+ clips

Gary Stone on shooting an interview with one camera in greenscreen and adding the BG in post to look like three cameras:

Gold Standard Productions;
 http://www.goldstandardproductions.com
Click on: Director of Photography

The Finished Video –on the clients (Brandon Investment Partners) website:
http://www-waa-akam.thomson-webcast.net/us/dispatching/?event_id=2233807f637ba10501a7bbcabbc81d2b&portal_id=bc13c45e6e7217a0a9ddb857c0d074f6
To access enter any name  & email

And Finally... A Paen to the difficulty of keying in GREEN...by Kermit the Frog

http://blogs.digitalmediaonlineinc.com/digitalbasin/entry/20091004

1. WEBSITE TOOLS

•  Keyword Finder, Site Analysis, PPC Analysis, Site Builder
•  Traffic Travis: www.traffictravis.com (free to $100.00)
  
• Good Keywords www.goodkeywords.com,  www.softnik.com (Free)
• Keyword Tumbler:  http://keywordtumbler.com  (Free)
• XSITE PRO:  www.xsitepro.com ($197.00)
  

2. SITE CONTENT

• Articles: www.jetspinner.com (Free)
• Elance: www.elance.com   
  

3. INBOUND LINKS

• Press Releases

• PR Web: www.prweb.com ($80-$360 per release
• Business Wire: www.businesswire.com
• 
  
• Article Submissions: 
• Submit Your Article: www.submityourarticle.com ($37.00/month)
• Directory Submitter:  http://directorysubmitter.com (free to $97.00)
• JetSubmitter: www.jetsubmitter.com ($17.00/month)
• JetSpinner: www.jetspinner.com (Free)
  

4. PPC (pay per click)  

• Google Adwords (60% - 80% of searches, organic and paid)
• MSN, Yahoo
  
• Google Adwords Account

#1 - You are  a media company - Think of yourself as a media company, not a company that just creates videos.  You are a media company offering a variety of media assets for consumption (and monetization).

#2 - It's ok to charge for your content - Monetize your content.  Charge for it either via sponsorships, advertisements, premium feeds, etc.  Don't be afraid to get paid for the effort and sweat you put into it, just make sure your product is worth paying for.

#3 - Use TubeMogul.com - Syndicate your content to a variety of video sites, but use TubeMogul.com to do that.  It's easy and they take care of uploading and converting your media into the appropriate type.   Best of all, it's free!

#4 - Use Ping.FM - Tell the social world about the media you just published by using Ping.FM, which allows you to update your status one time and it updates all your social networks at once.

#5 - Blog it - Want to be known as the expert in your field?  Create a blog and blog daily (or at least 3 times a week).  Make sure you blog only on what you know and what you passionately believe in.

#6 - Burn Your RSS Feed! - Use Feedburner.com to track your RSS feed so that you have the analytics you need to track your views and listens to your media.  This is needed to be able to start monetizing all your content!

Now, if you run a business—even a small business—you must investigate cloud computing:

Cloud Computing / SaaS (Software as a Service) Tactics: 

#1 - Amazon S3 - This is the cheapest and most scalable solution for hosing your media files!   You must check it out.

#2 - SalesForce.com - If you are in need of a CRM for tracking your customers, this is the way to go.  It even has an extensive API to allow you to integrate your site with SalesForce.com

#3 - Google Apps - Why use MS Office when you have  the same powerful apps, for free, on the web, accessible 24/7 and you can share the documents with any other Google user.

#4 - KickApps.com - If you need widgets for your site, Kickapps.com is one of the original websites that allows you to add pre-made functionality into your site or blog without any coding.

#5 - Wix.com - Check them out if you are looking for an easy way to create a website on the web, for free, without any hassle.  It does not require any software (it all lives on the web).

#6 -SproutBuilder.com - Similar to Wix.com, except that it's more geared toward widgets versus full blow sites.

I hope this helps.  If anyone has any questions, please tell them to feel free to email me at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Cheers!

Marcelo Lewin

Founder / CEO

Pixel Heads Network

Contact

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