1. WEBSITE TOOLS

•  Keyword Finder, Site Analysis, PPC Analysis, Site Builder
•  Traffic Travis: www.traffictravis.com (free to $100.00)
  
• Good Keywords www.goodkeywords.com,  www.softnik.com (Free)
• Keyword Tumbler:  http://keywordtumbler.com  (Free)
• XSITE PRO:  www.xsitepro.com ($197.00)
  

2. SITE CONTENT

• Articles: www.jetspinner.com (Free)
• Elance: www.elance.com   
  

3. INBOUND LINKS

• Press Releases

• PR Web: www.prweb.com ($80-$360 per release
• Business Wire: www.businesswire.com
• 
  
• Article Submissions: 
• Submit Your Article: www.submityourarticle.com ($37.00/month)
• Directory Submitter:  http://directorysubmitter.com (free to $97.00)
• JetSubmitter: www.jetsubmitter.com ($17.00/month)
• JetSpinner: www.jetspinner.com (Free)
  

4. PPC (pay per click)  

• Google Adwords (60% - 80% of searches, organic and paid)
• MSN, Yahoo
  
• Google Adwords Account