New Media Is Important

How important is the new media to you? To your business? Are you harnessing its potential for your benefit? There is a great article from our friend, Gary Lycan, which you need to read.

Gary's the freelance writer & TV Producer, who is also the OC Register's weekly Radio Reporter. Maybe you met him at MCAI's MediaProCamp. While his weekly column is slugged 'radio,' you'll find it covers other local media news as well. Not long ago Lycan reported some excellent examples of how media pros are adapting one of the oldest mediums, radio, to the internet--and how they're using it to grow, not merely survive, in a digital environment!

Make sure you read his report on NPR CEO Vivian Schiller's talk at a recent conference in Rancho Palos Verdes. As always, Gary's column is a mix of professional media news and insight. Read Gary's column about this (June 3 edition) at OC Register on line:

Click on this link to read Gary's column: http://www.ocregister.com/entertainment/radio-251729-digital-schiller.html

You can reach Gary Lycan at E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

Panasonic Sponsors All MCA-i MediaProCamps for 2012!

For the second year, the Panasonic Solutions Company is making these iconic events possible. Starting on March 24th with the first event in San Diego, Panasonic is supporting media professionals with its involvement in MCA-I’s MediaProCamp. The popularity of the event has grown the series to a total of six this year.

Previously, Panasonic has given attendees sneak previews of new products such as the groundbreaking AG-3DP1, a 3D integrated twin-lens P2 HD shoulder-mount camcorder, and the Panasonic AG-AF100 featuring a large 4/3-inch, 16:9 MOS imager with an imaging area just slightly smaller than 35mm cinema film

.This year, MediaProCamp Events will be held in San Diego, Orange County, St Louis, Atlanta, Detroit, and Central Carolina, reaching ever more media pros. For more on MCA-i's MediaProCamp go to the pulldodwn menue on the front page of our Chapters website, www.mcai-oc.org

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