We all know you can spend days at the annual NAB conference and still not see it all. It's the digital media Industry's core event with the newest on technology, equipment, software, content creation and distribution—and a lot more. MCA-I has four of our members who will report back on all the industry trends, events and developments so you don't have to miss a thing! This way, if you go to NAB in Las Vegas you can hit all the parties and still get the new information crucial to your business! Of course, if you're one of the many who can't spare a few days to go to Sin City, you really can't afford to miss our April MCA-I meeting on the 17th!
The MCAI monthly meeting for March will feature three experts--that's right, THREE--to help you increase your business with proven techniques.
Are you taking full advantage of the available social media tools? Are you integrating your Social Media efforts into a marketing strategy?
How do you get the most efficient use of Social Media?
Growing your business is what it's all about!
Walter Davis, Marilyn McLeod and Jeff Bullas will show you how by revealing MUST KNOW facts about social media strategy! These international entrepreneurs are sought after world-wide for their expertise.Their books, blogs, Internet TV and Radio shows collectively draw hundreds of thousands of downloads each month. Register Now!
On February 19 and 20 MCAI sponsored back to back events, both a big hit with their respective crowds!
Co-Sponsoring with the Media Alliance of Orange County, MCAI presented an evening with Amy Lemish, the Exec. Dir. of the CA Film Commission on Tuesday. The next night, the 20th, MCAI Hosted a JVC presentation of new HD cameras and monitors at the Digital Media Center.
At a time when New York State has tripled its tax incentive on post production to 30 percent and more than 40 other states want to steal similar film and TV business from California, Amy Lemisch, Executive Director of the California Film Commission, has brought together the media production industry and government to help save jobs and increase production in the Golden State.
On TUESDAY FEBRUARY 19th, you’ll meet Amy and get the details that can affect our industry, your career and livelihood when the Media Alliance of Orange County (MAOC), presents Ms. Lemisch to discuss the state of our industry. MCA-i Members get a discount when they register online at: www.MAOC.org
MCAI presents Alicia Reed with four –count ‘em four—new HD JVC cameras including their new GY-HM650U. Made for the most demanding ENG work, it’s a shoot-anywhere camera with never-before seen capabilities that make it extremely versatile. And you’ll get a demo of even more field and studio monitors. To RSVP click here.
Whether you’re a freelancer, small production company or part of a large corporate entity, your media business is effected by independent contractor rules, contracts, copyrights/trademarks/patents, licensing, billing, insurance, business issues and many more areas in which a good lawyer can be a valuable guide--not to mention a defender and champion of your interests. Our January meeting presents one of So Cal’s top entertainment attorneys, David P. Branfman of the Branfman Law Group who will answer your entertainment and business law questions.
For a Monday night, Las Fajitas, was rockin’! The cozy Irvine restaurant, known for Fresh Mex more than expansive ambience, was SRO with OC media professionals. Most were members of one of the six sponsoring organizations but many non-members came to celebrate with us as well. It was on open invitation to every professional working in media. Between the socializing, doorprizes, white elephant gift exchange and great food, everyone had fun.
THIS THURSDAY EVENING! Nov 15th: MCAI Monthly Meeting: LIGHTS! SOUND! CAMERA! Tips and Tricks from Top Pros!Join us as three top media professionals share tips and tricks you can use on your next production. As you know, MCAI meetings attract top professionals from every area of media with the idea that we're all here to help each other, so bring your favorite, hard-learned production techniques to share as well! And don't forget to bring a friend!
This year we are visiting one of our favorite Mexican Restaurants, Las Fajitas in Irvine. They serve great Fresh Mex at a great price. It's an outdoor-indoor affair so wear a sweater!
Dig out that reindeer sweater or snowflake muffler and wear it on December 3rd when you join fellow media pros, their spouses, sig Os and friends for the annual year-end Holiday Party! There'll be hearty food, great door prizes as well as a gift exchange and of course, a festive atmosphere in which to meet new friends and renew acquaintances .
At the next MCA-i meeting, Meet the filmmakers behind "The Brick People" and learn firsthand about everything from acquiring rights to shooting formats and finding a crew! You’ll also get a chance to tour the Buddy Group/DotLot Studios, one of OC’s hidden gems! The film, “The Brick People,” which took seven years from concept to completion, is based on a book of the same name. You’ll get the fascinating details from Producer Art Kirsch; director-editor Mike Kirsch as well as the author of the original book, Alejandro Morales and his daughter, Alessandra Morales-Gunz who is the film’s writer and narrator.
Whether you have a book in your brain or galleys ready to proof—or just want to learn some great ideas for marketing yourself or your business—be sure to join us on September 19th for a really insightful evening with Marilyn McLeod when you’ll learn how to disseminate your creative work and develop a following for both fulfillment and profit.
JVC, Sony, Canon, Panasonic, RED! Join MCAI and PVN as the two organizations come together to bring you a HANDS-ON CAMERA EXPO! Don't miss this chance to talk to manufacturer's reps, the people who sell and the people who rent a wide variety of cameras--all in one place on one evening! Also joining the presentation are the folks from Video Resources Inc. Besides being a premier production company with studios in OC and Boston, VRI rents everything from from DSLRs to RED. Compare cameras and get your questions answered by experts. What's the "Plus"? Monitors, switchers, recorders and whatever other related equipment the reps can bring along! Thanks to the generosity of our presenters this event is FREE
Upon hearing of the sudden passing of longtime PVN and MCAI member Larry Goldsmith, who died early Monday morning July 2nd, the two organizations were ready to cancel the July 11 event. However, Larry’s wife, Olivia, supported the idea that it would be appropriate to use the occasion to celebrate our friend’s life.So it’s still a party. You might say we’re re-purposing it. We’ll still be cooking up fresh burgers, dogs, etc. on the grill but we’ll hold the Swap Meet on a later date. Rick Sherman, of Sherman Sound Suite, will provide live music so expect to have fun.Everyone who knew Larry Goldsmith would agree his sense of humor and good nature—and his dedication to Aloha Shirts—made him memorable. So, we’re asking everyone to wear a Hawaiian shirt and bring your best Larry Goldsmith story to share.This will be a fun, casual gathering of media professionals and as always, a great opportunity to make new business connections and connect with old friends. Whether you knew Larry or not, come and enjoy our celebration of friendship with a man who will be deeply missed.
It's summer time and the VO Peeps are Sizzlin' HOT! Don't know the VO Peeps? They are a must org for every voice artist in the biz! Founder, President and Mama Peep, Anne Ganguzza, is pleased to announce our next Meetup featuring very special guest, Dave Fennoy!--The voice of HULU! And that's not all - We've got special meetups planned for every month through September - exciting details coming soon! Remember to mark those calendars and Register Early as seats may sell out quickly! For our VO Peeps global member attendees - We will be streaming the meetup LIVE on our Ustream channel - Join in on the fun - we'd love to hear from you!
Nobody’s sure if this is the fourth or fifth year MCAI and PVN have joined in hosting a Media-pro Mixer slash Summer BBQ slash Professional AV Swap Meet with business advice for dessert. Heck, we can’t even settle on a short name! When July 11th rolls around it will still be a question nobody asks cause we’re just about havin’ FUN! Besides home-cooked burgers and brats with all the fixins, you’ll be BRO’in with fellow pros from every area of the media. Make new business connections and connect with old friends—it’s a great event!
If life is a lot like Baseball, (to paraphrase Rod Kanehl,*) the Media Alliance of Orange County’s recent at-bat produced three RBI’s: an insightful speaker; a fascinating location; and delicious food.
Earl Mann, CEO of COMf5, is on the cutting edge of new technology you can use now. MCA-i is honored to have Earl Mann come all the way from the east coast to show us How To Take Advantage of Internet TV, Social Media and Mobile Platforms Merging. Whether you are a large media business or a freelancer—or somewhere in between—you need to market yourself and your services with high-impact/low-effort communications. This is what you will learn about on Wednesday May 16:
OC Digital Arts is hosting a special Adobe Creative Suite 6 Event. Learn a lot of the program’s great new capabilities and how they are transforming their software along many areas--and maybe win some free sofware!
Mr. Mann, the CEO of ComF5, will be flying in to Orange County specifically to address the group about the new possibilities for content delivery, marketing and communication his company’s tools provide.
A leader of streaming technology and innovation, ComF5 is at the bleeding edge of media marketing and communications. Don’t miss this very special opportunity to hear this dynamic industry leader explain how you can master the MOBILE SOCIAL INTERNET to maximize marketing and communication for you and your clients.
Rounding out MCAI’s expert panel for “How To Find The Right Talent and Work With Them,” is Casting Society of America member D. Candis Paule. She joins noted talent agent Nanci Washburn and audio producer & master engineer Tim Keenan on the panel.
Finding just the right actor, spokesperson or voice make all the difference. Join MCAI’s panel of experts including producer, talent agent, and casting director as we discuss finding just the right performer –and how to get the best performance -- to make your project come alive.
You'll want to mark your calendars for this very special meeting. OCMMA is proud to partner with Adobe Systems to showcase the exciting new Touch Apps for tablets. Adobe has released a fabulous new set of six tablet apps to unleash your creativity, using your finger or a stylus.
Come play with a virtual studio in a box and quality cameras for live multi-cam production presented by Keycode Media! Join us for this hands-on demonstration where we will show you how you can deliver your unique content to a global audience. If you're in any aspect of the media industry you need to see this!
February 15th: Technology, Procedure and Profit in Live Event Streaming Looking for a new service to sell and earn profit? Two experts reveal all the pitfalls and positives at our monthly MCA-I meeting. Details…
Respected VO Workshop Starts Feb 28, 2012 MCAI member Tim Keenan and Sylvia Aimerito’s workshop is rarely held. Details…
Art Kirsch Starts Service on MCA-I International Board of Directors.Meet a media pro who knows people. Details…
TRAVIS Analyzes the SAG-AFTRA Merger Will the merger of the two unions affect producers as well as performers? Will one large, powerful union change the business landscape? Details…
3 Non-Profits Look To Hire Media Professionals. Our Jan ‘12 Meeting Review iincludes information on contacting 3 nonprofits which are budgeting to pay media professionals. Details…
When Does Streaming Become a Theatrical Event?Director/Writer/Blogger Kevin Smith has broken new ground . Details…
MCA-i Members Teach Teens Media Skills Details Details...
Half of Web Viewers Watch Pre-Roll Ads Details…
YouTube Turns Pro. Details...
AND DON”T FORGET: our Monthly Networking Breakfast on the 4th Wednesday (February 22nd) at Denny’s at the Redhill exit just East of I-5. We start gathering about 7:45 AM.
You've got a production gig to capture a large event. Now the client want to stream it--LIVE. Waddaya do? Come the LA/OC Chapter of MCA-I next monthly meeting when we present two experts in live event streaming to reveal the pitfalls and positives of the hottest method of connecting with an audience.
Liam Kennedy and his company ImageBEAM have been producing rich media events and live webcasts for clients since 2002.
Walter Davis is a television producer, web entrepreneur and CEO of Walter Davis Enterpriseswho uses live streaming.
Together these experts will reveal the secrets and details to successfully streaming a live event, including: the key questions you need to ask you clients before planning a live streaming event; needed technology and costs to stream the production; important differences between free and PPV streaming; various ways and software for streaming; expectations for ROI, audience attendance…and more!
As always, bring a friend and plenty of business cards. Come early an network with other media professionals over light food.
COST: Members of MCA-I pay $7. For Non-members the event is $17 at the door and $14 if you prepay online at http://www.newmedia.meetup.com/82/
PLEASE REGISTER ONLINE SO WE CAN GET AN ACCURATE COUNT FOR FOOD!
EVENT: “Technology, Procedure and Profit in Live Event Streaming”Monthly meeting of the LA/OC Chapter of MCA-I, www.mcai-oc.org
DATE: Wednesday February 15, 2012
TIME: Event starts at 6:15 PM with networking over refreshments and food. Program starts 7:00 PM
LOCATION: OC SOUND STAGE http://www.orangecountysoundstage.com/ 17518 Von Karman, Irvine CA 92614Just East of Main Street in the rear of the Von Karman Business CenterFree parking on site
COST: MEMBERS of MCA-I pay $7 All others pay $17 at the door or $14 if you pre-register online at OC New Media Meetup Group http://www.newmedia.meetup.com/82/
To Join MCA-i on line go to: http://www.mca-i.org/en/cms/?830
The January 2012 meeting of the LA/OC Chapter, Sponsored by MCAI’s Media Center for Nonprofits, was entitled, "Working Together: Nonprofits Budgeting for Professional Media Services." It brought media professionals together with three philanthropic organizations for mutual benefit. The non-profit leaders on the panel shared ideas with each other and the audience and gained some insights on hiring pros to help them further their respective missions.
Join MCA-i at our monthly meeting on January 18, 2012 and meet Reps for three nonprofit orgs who need professional media services. That could be you providing those services.
Sponsored by MCAI’s Media Center for Nonprofits, we’re bringing you together with these philanthropic organizations for mutual benefit. Learn their needs and goals to see if there’s potential business for you and at the same time help them decipher how to work with professionals and set realistic budgets.
Then, an expert in low-budget production shares some of the most effective ways to keep costs down and still keep quality on the screen. Bring your experience and suggestions for a professional brainstorming session. Join MCA-I for our monthly meeting.
Our Panel of Nonprofits includes representatives of the HOOPS Foundation, a new sports media organization teaching kids media production focusing on basketball and sports; Frugality Nation, dedicated to rebuilding financial strength in the American Household by teaching finance and financial responsibility; and Seeds to Trees, a government grant funded program of the Santa Ana Public Library giving teens experience with business and media.
As always, bring a friend and plenty of business cards
EVENT: Working Together: Nonprofits Budgeting for Professional Media
DATE: Wednesday January 18, 2012
LOCATION: OC SOUND STAGE http://www.orangecountysoundstage.com/17518 Von Karman, Irvine CA 92614Just East of Main Street in the rear of the Von Karman Business CenterFree parking on site
COST: MEMBERS of MCAI pay $7 All others pay $17 at the door or $14 if you pre-register online at OC New Media Meetup Group http://www.newmedia.meetup.com/82/
Jan 18th Working Together: Nonprofits Budgeting for Professional Media Services. Meet Reps for three nonprofit orgs who need professional media. Help them determine needs and budgets. Then, an expert in low-budget production shares some of the most effective ways to keep costs down and still keep quality on the screen. Join MCA-I for our monthly meeting. Details…
2012: The Year Web Video Turns Into 2 Businesses. Is web video ever going to be a business we professionals can monitize? This expert says it will be TWO! Details…
Business Tips: 21 Ways to Break the Ice. Whether it’s networking at an MCA-I meeting or working a room of prospective clients, how you start the conversation can make a big difference to your scuccess. Here’s 21 specific openers you can use for business. Details…
AND DON”T FORGET: our monthly networking breakfast on the 4th Wednesday (January 22nd) at Dennys at Redhill just East of I-5
Dig out that reindeer sweater or snowflake muffer and wear it on December 6—when you join fellow media pros, their spouses, sig O’s and friends for the annual year-end Holiday Party! There’ll be hearty food, great door prizes as well as a gift exchange and of course, a festive atmosphere in which to meet new friends and renew acquaintances. After a year like this you really need to party!
If your goal is selling a product, soliciting donations, calling for volunteers or publicizing an event, you need to MOTIVATE your audience. At our November meeting, MCA-I and the Media Center for Nonprofits presents: Media That Motivates. We’ll not only present exemplary media and share some successful ideas you can use, but also discuss why they work and how much they cost!
You could win a free Creative Suite software package from our friends at OC Digital Arts on November 17th! They are offering the $2,000 value package as a doorprize at their November event—and you’re invited! Sign up now at: http://www.meetup.com/ocdigitalarts/events/37336482/
Did you know that MCA-I is a self-run association of media professionals? This Novemeber18 through 20, chapter leaders from around the US and Canada—and as faraway as New Zealand— will be gathering for our organizations’ Fall Leadership Conference.
Monitize it, Dude! Learn to integrate all your social and online efforts...to make money for your business at the monthly MCA-I meeting on Wednesday October 19, 2011.
Join internet entrepreneur Walter Davis and Executive Business Coach Marilyn McLeod as they unlock the secrets and share the techniques of online marketing in the digital age. This evening will be especially valuable for small business owners, showing you what you can do and how to do it.
by Anne Ganguzza and Mark Sevi
Question: With all the video production talent here in Orange County why would an Orange County ad agency go to Los Angeles for their production needs?
Answer: We don’t know. Let’s ask them.
That simple and brilliant premise drove the Media Alliance evening event at the glorious Fairmont Hotel in Newport Beach on August 17, 2011.
If you missed the small but wonderful West Coast Film Festival in the last week of August don’t miss the next gem of an event, the OC Film Fiesta in Santa Ana. The Free Latino Film Festival opens Saturday September 3 with an outdoor Screening and Zorro Tribute and runs for two weeks.
The OC Film Fiesta returns to downtown Santa Ana Sept. 3-18 for another cinematic celebration of Orange County’scultural diversity and rich Latino history. The festival opens on Saturday, September 3 with a special screen tribute under the stars to Zorro, Orange County’s own international ambassador of swashbuckling.A special free outdoor screening of the 1920 Douglas Fairbanks classic film The Mark of Zorro will take place at 120 W. Civic Center Drive in downtown Santa Ana and will also feature a display of vintage 1920s automobiles and music from the Roaring ‘20s. The event will begin at 7pm, and the screening will take place at dusk.
Want great ideas to promote your media business—get your name out and find new customers? Then...
Be sure to join us for the monthly meeting of the LA/OC Chapter of MCAI—it’s always the third Wednesday of the month. And bring your marketing ideas to share—what’s worked and what hasn’t. Keep them short—this isn’t about presentation, it’s quick hits with new ideas. We’re all in this together so contribute, learn and make new friends. When you check in at the door just let us know you got a marketing idea to share.
Meetings are $15 at the door and $12 if you prepay online at http://www.newmedia.meetup.com/82/
PLEASE REGISTER ONLINE SO WE CAN GET AN ACCURATE COUNT FOR FOOD!
Media Pros and nonprofit org reps join together for mutual benefit on Sept 21
Philanthropy is a multi-billion dollar industry. To help people, they need to spend some of that money on communications: PSA spots, promoting fundraising events; direct appeals for donations; newsletters; websites; training; public awareness and more.
How do charities and nonprofits use media to further their causes and how do they pay for it? What are the unique needs and challenges facing these organizations? What's the best way MCAI and media professionals can do business them? Bring your experiences to share and media ideas that may help support and expand the good work of philanthropic organizations.
How do charities and nonprofits use media to further their causes--and how do they pay for it? What are the unique needs and challenges facing these organizations? How can MCAI and media professionals support, contribute to and help expand the good work of philanthropic organizations?
For the second year, the Panasonic Solutions Company is making these iconic events possible. Starting on March 24th with the first event in San Diego, Panasonic is supporting media professionals with its involvement in MCA-I’s MediaProCamp. The popularity of the event has grown the series to a total of six this year.
Previously, Panasonic has given attendees sneak previews of new products such as the groundbreaking AG-3DP1, a 3D integrated twin-lens P2 HD shoulder-mount camcorder, and the Panasonic AG-AF100 featuring a large 4/3-inch, 16:9 MOS imager with an imaging area just slightly smaller than 35mm cinema film
.This year, MediaProCamp Events will be held in San Diego, Orange County, St Louis, Atlanta, Detroit, and Central Carolina, reaching ever more media pros. For more on MCA-i's MediaProCamp go to the pulldodwn menue on the front page of our Chapters website, www.mcai-oc.org