February 15^th: Technology, Procedure and Profit in Live Event Streaming Looking for a new service to sell and earn profit? Two experts reveal all the pitfalls and positives at our monthly MCA-I meeting. Details…

 Respected VO Workshop Starts Feb 28, 2012 MCAI member Tim Keenan and Sylvia Aimerito’s workshop is rarely held. Details…

Art Kirsch Starts Service on MCA-I International Board of Directors.
Meet a media pro who knows people. Details…

TRAVIS Analyzes the SAG-AFTRA Merger Will the merger of the two unions affect producers as well as performers? Will one large, powerful union change the business landscape? Details…

3 Non-Profits Look To Hire Media Professionals. Our Jan ‘12 Meeting Review iincludes information on contacting 3 nonprofits which are budgeting to pay media professionals. Details…

When Does Streaming Become a Theatrical Event?
Director/Writer/Blogger Kevin Smith has broken new ground . Details…

MCA-i Members Teach Teens Media Skills Details  Details...

Half of Web Viewers Watch Pre-Roll Ads Details…

YouTube Turns Pro.  Details...

AND DON”T FORGET: our Monthly Networking Breakfast on the 4^th Wednesday (February 22nd) at Denny’s at the Redhill exit just East of I-5. We start gathering about 7:45 AM.

You've got a production gig to capture a large event. Now the client want to stream it--LIVE. Waddaya do? Come the LA/OC Chapter of MCA-I next monthly meeting when we present two experts in live event streaming to reveal the pitfalls and positives of the hottest method of connecting with an audience.

Liam Kennedy and his company ImageBEAM have been producing rich media events and live webcasts for clients since 2002.  

Walter Davis is a television producer, web entrepreneur and CEO of Walter Davis Enterpriseswho uses live streaming.

Together these experts will reveal the secrets and details to successfully streaming a live event, including: the key questions you need to ask you clients before planning a live streaming event; needed technology and costs to stream the production; important differences between free and PPV streaming; various ways and software for streaming; expectations for ROI, audience attendance…and more!

As always, bring a friend and plenty of business cards. Come early an network with other media professionals over light food.

COST: Members of MCA-I pay $7. For Non-members the event is $17 at the door and $14 if you prepay online at http://www.newmedia.meetup.com/82/

PLEASE REGISTER ONLINE SO WE CAN GET AN ACCURATE COUNT FOR FOOD!

EVENT: “Technology, Procedure and Profit in Live Event Streaming”
Monthly meeting of the LA/OC Chapter of MCA-I, www.mcai-oc.org

DATE: Wednesday February 15, 2012

TIME:  Event starts at 6:15 PM with networking over refreshments and food. Program starts 7:00 PM

LOCATION: OC SOUND STAGE http://www.orangecountysoundstage.com/
17518 Von Karman, Irvine CA 92614
Just East of Main Street in the rear of the Von Karman Business Center
Free parking on site

COST: MEMBERS of MCA-I pay $7 All others pay $17 at the door or $14 if you pre-register online at OC New Media Meetup Group http://www.newmedia.meetup.com/82/

To Join MCA-i on line go to: http://www.mca-i.org/en/cms/?830

The January 2012 meeting of the LA/OC Chapter, Sponsored by MCAI’s Media Center for Nonprofits, was entitled, "Working Together: Nonprofits Budgeting for Professional Media Services."  It brought media professionals together with three philanthropic organizations for mutual benefit. The non-profit leaders on the panel shared ideas with each other and the audience and gained some insights on hiring pros to help them further their respective missions.

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Join MCA-i at our monthly meeting on January 18, 2012 and meet Reps for three nonprofit orgs who need professional media services. That could be you providing those services.

Sponsored by MCAI’s Media Center for Nonprofits, we’re bringing you together with these philanthropic organizations for mutual benefit. Learn their needs and goals to see if there’s potential business for you and at the same time help them decipher how to work with professionals and set realistic budgets.

Then, an expert in low-budget production shares some of the most effective ways to keep costs down and still keep quality on the screen. Bring your experience and suggestions for a professional brainstorming session. Join MCA-I for our monthly meeting.

Our Panel of Nonprofits includes representatives of the HOOPS Foundation, a new sports media organization teaching kids media production focusing on basketball and sports; Frugality Nation, dedicated to rebuilding financial strength in the American Household by teaching finance and financial responsibility; and Seeds to Trees, a government grant funded program of the Santa Ana Public Library giving teens experience with business and media.

As always, bring a friend and plenty of business cards

COST: Members of MCA-I pay $7. For Non-members the event is $17 at the door and $14 if you prepay online at http://www.newmedia.meetup.com/82/

PLEASE REGISTER ONLINE SO WE CAN GET AN ACCURATE COUNT FOR FOOD!

EVENT: Working Together: Nonprofits Budgeting for Professional Media

DATE: Wednesday January 18, 2012

TIME:  Event starts at 6:15 PM with networking over refreshments and food. Program starts 7:00 PM

LOCATION: OC SOUND STAGE http://www.orangecountysoundstage.com/
17518 Von Karman, Irvine CA 92614
Just East of Main Street in the rear of the Von Karman Business Center
Free parking on site

COST: MEMBERS of MCAI pay $7 All others pay $17 at the door or $14 if you pre-register online at OC New Media Meetup Group http://www.newmedia.meetup.com/82/

Jan 18th Working Together: Nonprofits Budgeting for Professional Media Services. Meet Reps for three nonprofit orgs who need professional media. Help them determine needs and budgets. Then, an expert in low-budget production shares some of the most effective ways to keep costs down and still keep quality on the screen. Join MCA-I for our monthly meeting. Details…

2012: The Year Web Video Turns Into 2 Businesses. Is web video ever going to be a business we professionals can monitize? This expert says it will be TWO! Details…

Business Tips: 21 Ways to Break the Ice. Whether it’s networking at an MCA-I meeting or working a room of prospective clients, how you start the conversation can make a big difference to your scuccess. Here’s 21 specific openers you can use for business. Details…

AND DON”T FORGET: our monthly networking breakfast on the 4^th Wednesday (January 22^nd) at Dennys at Redhill just East of I-5

http://www.youtube.com/watch?v=F7GiV0lCIrQ

http://www.youtube.com/watch?v=piOlO0iygF8

http://www.youtube.com/watch?v=XB80kb2brgk

http://www.youtube.com/watch?v=-ScQyAvPAzw&;feature=related

http://www.youtube.com/watch?v=US5jV310N8I

http://www.youtube.com/watch?v=PctlZ0kST68

http://www.eventlive-expo.com/

http://creativemediarecording.com/clients/sharestuff/

 http://www.youtube.com/medmagic

http://www.service-now.com/

Dig out that reindeer sweater or snowflake muffer and wear it on December  6—when you join fellow media pros, their spouses, sig O’s and friends for the annual year-end Holiday Party! There’ll be hearty food, great door prizes as well as a gift exchange and of course, a festive atmosphere in which to meet new friends and renew acquaintances. After a year like this you really need to party!

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If your goal is selling a product, soliciting donations, calling for volunteers or publicizing an event,  you need to MOTIVATE your audience. At our November meeting, MCA-I and the Media Center for Nonprofits presents: Media That Motivates. We’ll not only present exemplary media and share some successful ideas you can use, but also discuss why they work and how much they cost!

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You could win a free Creative Suite software package  from our friends at OC Digital Arts on November 17^th! 

They are offering the $2,000 value package as a doorprize at their November event—and you’re invited! Sign up now at: http://www.meetup.com/ocdigitalarts/events/37336482/

Did you know that MCA-I is a self-run association of media professionals?

This Novemeber18  through 20, chapter leaders from around the US and Canada—and as faraway as New Zealand— will be gathering for our organizations’ Fall Leadership Conference.

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Monitize it, Dude! Learn to integrate all your social and online efforts...to make money for your business at the monthly MCA-I meeting on Wednesday October 19, 2011.

Join internet entrepreneur Walter Davis and Executive Business Coach Marilyn McLeod as they unlock the secrets and share the techniques of online marketing in the digital age. This evening will be especially valuable for small business owners, showing you what you can do and how to do it.

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by Anne Ganguzza and Mark Sevi

Question:  With all the video production talent here in Orange County why would an Orange County ad agency go to Los Angeles for their production needs?

Answer:  We don’t know.  Let’s ask them.

That simple and brilliant premise  drove the Media Alliance evening event at the glorious Fairmont Hotel in Newport Beach on August 17, 2011.

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If you missed the small but wonderful West Coast Film Festival in the last week of August  don’t miss the next gem of an event, the OC Film Fiesta in Santa Ana. The Free Latino Film Festival opens Saturday September 3 with an outdoor Screening and Zorro Tribute and runs for two weeks.

The OC Film Fiesta returns to downtown Santa Ana Sept. 3-18 for another cinematic celebration of Orange County’scultural diversity and rich Latino history.  The festival opens on Saturday, September 3 with a special screen tribute under the stars to Zorro, Orange County’s own international ambassador of swashbuckling.
A special free outdoor screening  of the 1920 Douglas Fairbanks classic film The Mark of Zorro will take place at 120 W. Civic Center Drive in downtown Santa Ana and will also feature a display of vintage 1920s automobiles and music from the Roaring ‘20s. The event will begin at 7pm, and the screening will take place at dusk.

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Want great ideas to promote your media business—get your name out and find new customers? Then...

Be sure to join us for the monthly meeting of the LA/OC Chapter of MCAI—it’s always the third Wednesday of the month. And bring your marketing ideas to share—what’s worked and what hasn’t. Keep them short—this isn’t about presentation, it’s quick hits with new ideas. We’re all in this together so contribute, learn and make new friends. When you check in at the door just let us know you got a marketing idea to share.

Meetings are $15 at the door and $12 if you prepay online at http://www.newmedia.meetup.com/82/

PLEASE REGISTER ONLINE SO WE CAN GET AN ACCURATE COUNT FOR FOOD!

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Media Pros and nonprofit org reps join together for mutual benefit on Sept 21

Philanthropy is a multi-billion dollar industry. To help people, they need to spend some of that money on communications: PSA spots, promoting fundraising events; direct appeals for donations; newsletters; websites; training; public awareness and more.

How do charities and nonprofits use media to further their causes and how do they pay for it? What are the unique needs and challenges facing these organizations? What's the best way MCAI and media professionals can do business them? Bring your experiences to share and media ideas that may help support and expand the good work of philanthropic organizations.

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How do charities and nonprofits use media to further their causes--and how do they pay for it? What are the unique needs and challenges facing these organizations? How can MCAI and media professionals support, contribute to and help expand the good work of philanthropic organizations?

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Cutting edge equipment is the backbone of meeting the challenges of new technology. To deliver top quality product you need the right tools and JVC’s www.jvc.com Alicia Reed will have them for you at the next MCAI meeting, August 17^th, 2011.

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MCAI Members gathered in a sidebar at the Summer BBQ and Swap Meet in July and elected new officers and Board members for the coming year. Our new leadership includes a mix of new and familiar faces...

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What do the ad agencies in Orange County look for when hiring talent and video production? Take this opportunity to ask them directly as the Media Alliance of OC and the Ad Club present a two panel discussion between top agency leaders and OC production companies.

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